This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. — Derek Thompson, Hit Makers: Why Things Become Popular
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This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

— Derek Thompson, Hit Makers: Why Things Become Popular
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