The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere — Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere — Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere — Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere — Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stere — Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.

— Robert B. Cialdini, Influence: The Psychology of Persuasion

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