People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
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People tend to overuse any idea or concept that delivers an emotional kick.

— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
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