Quotes by Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

Explore a curated collection of 9 quotes by Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die. Discover timeless wisdom, insightful thoughts, and memorable words that have inspired readers around the world. Browse through the gallery below and click on any quote to read more.

Once we know something, we find it hard to imagine what it was like not to know it. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Anger prepares us to fight and fear prepares us to flee. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and indus — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
The first problem of communication is getting people's attention. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of c — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
People tend to overuse any idea or concept that delivers an emotional kick. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quart — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
The most basic way to get someone's attention is this: Break a pattern. — Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die