Quotes by Derek Thompson, Hit Makers: How Things Become Popular

Explore a curated collection of 2 quotes by Derek Thompson, Hit Makers: How Things Become Popular. Discover timeless wisdom, insightful thoughts, and memorable words that have inspired readers around the world. Browse through the gallery below and click on any quote to read more.

Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything th — Derek Thompson, Hit Makers: How Things Become Popular
Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything th — Derek Thompson, Hit Makers: How Things Become Popular
Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything th — Derek Thompson, Hit Makers: How Things Become Popular
To sell something familiar, make it surprising. To sell something surprising, make it familiar. — Derek Thompson, Hit Makers: How Things Become Popular
To sell something familiar, make it surprising. To sell something surprising, make it familiar. — Derek Thompson, Hit Makers: How Things Become Popular
To sell something familiar, make it surprising. To sell something surprising, make it familiar. — Derek Thompson, Hit Makers: How Things Become Popular