Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing e — Marc de Swaan Arons
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Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.

— Marc de Swaan Arons
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