The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare — Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare — Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare — Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare — Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare — Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

— Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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