The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty, Hegarty on Advertising
Download Customize

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

— John Hegarty, Hegarty on Advertising
Pin Share Tweet Telegram
Topics
advertising brand brand building brand recognition branding brands marketing recall remembering sales

More “Advertising” Quotes

The Best Marketing Is Education! — Nylus Stanton, Viral-Marketing Professor: The Best Marketing Is Education!
Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were — Colson Whitehead, Apex Hides the Hurt
Advertising may be described as the science of arresting the human intelligence long enough to get money from it. — David Honegger
Better to be known for something than be forgotten for nothing. — John Hegarty, Hegarty on Advertising
Content Is King, Distribution is Queen — Andrea Febbraio, Viral Video. Content is King, Distribution is Queen
advertising produces familiarity which produces sales — Paul Cookson
You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philos — Soumeet Lanka
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is — Roy H. Williams, The Wizard of Ads
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our professi — George Lois
By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual… — Juanmarketing
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not care — The Times UK
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else do — Steuart Henderson Britt, Marketing Management and Administrative Action