Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions — Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions — Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions — Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions — Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions — Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted.

— Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You

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