The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself — John Berger, Ways of Seeing
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself — John Berger, Ways of Seeing
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself — John Berger, Ways of Seeing
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself — John Berger, Ways of Seeing
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself — John Berger, Ways of Seeing
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The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.

— John Berger, Ways of Seeing
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