The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second — Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second — Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second — Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second — Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second — Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

The Queen died. The King died.”“The Queen died. And the King died of a broken heart.”The first line was fact. The second line was a story. It placed the facts in context, added emotion and made us connect to it by making it memorable.

— Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

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storytelling