It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, — William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, — William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, — William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, — William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, — William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't been careful enough

— William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

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