Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always — Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always — Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always — Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always — Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always — Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
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Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.

— Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting
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