We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ou — Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ou — Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ou — Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ou — Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ou — Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

We form our impression not globally, by placing ourselves in the broadest possible context, but locally, by comparing ourselves to people in the same boat as ourselves.

— Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

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comparisons expectations optimism pessimism