Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. — William McDonough, Cradle to Cradle: Remaking the Way We Make Things

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. — William McDonough, Cradle to Cradle: Remaking the Way We Make Things

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. — William McDonough, Cradle to Cradle: Remaking the Way We Make Things

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. — William McDonough, Cradle to Cradle: Remaking the Way We Make Things

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. — William McDonough, Cradle to Cradle: Remaking the Way We Make Things

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

— William McDonough, Cradle to Cradle: Remaking the Way We Make Things

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bad design ecology good green