Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user exper — David Brier, The Lucky Brand
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user exper — David Brier, The Lucky Brand
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user exper — David Brier, The Lucky Brand
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user exper — David Brier, The Lucky Brand
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user exper — David Brier, The Lucky Brand
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Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

— David Brier, The Lucky Brand
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