Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
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Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.

— Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
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