The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—t — Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
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The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.

— Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
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