Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. — David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. — David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. — David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. — David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. — David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.

— David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

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trust trustworthiness