In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy k — Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
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In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.

— Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
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